The Most Important Visual Elements Required for a Successful Company Blog

Every entrepreneur who has started working on their brand’s online presence probably already knows it’s a complex and demanding task. You need to remember various elements that influence one another; very often, taking care of one won’t make sense if you neglect something else.

If you want to improve your SEO to boost your traffic, you probably check websites like https://huskyhamster.com/services/local-links, research blogger outreach, work on a mobile version of your page, invest in social media management, and so on. However, what you might not know is the importance of the visual elements of your company blog.

It’s not enough to write engaging, relevant, and helpful content — you also need to make it look appealing. It will engage your readers and increase the chances they will come back as well as boost your overall SEO.

Below, we list some of the essential visual elements required for your company blog’s success, including a well-designed logo, well-thought-out typography (i.e., colors, fonts, etc.), images, infographics, and video content, as well as details like social media buttons, or the comment section.

Design a Good Logo

First things first — a logo is a visual element that people will associate with your brand. As we are all prone to snap judgments, you have to take care of the first impression, and more often than not, it’s the logo your potential customers see first. If it’s memorable, so will be your company.

Here, you need to consider three aspects: the concept, the color palette, and the fonts.

The concept is the easiest one to understand. Ask yourself the following questions:

• What is your company all about?
• What do you want to communicate with it?
• Do you want to establish your business as an innovative technology startup or present it as a trustworthy investment company?

There are several ways to approach this — you can go with a more traditional logo, try something modern, or opt for a more unusual approach. The choice is yours, but make sure it will be consistent with the rest of the elements of your page and brand image. Moreover, if you want to create customized items, check if the logo will look good on them. Whether you will use an eFax free service, order pens, and cups, t-shirts, or simply paper with your logo, you need to ensure it is clearly visible and pleasing to the eye.

 

The same goes for the color palette — it should reflect the overall design of your website. For example, you’d rather not go for a highly modern, tech-like logo if you run a traditional accounting firm — unless you have a bigger plan for building this type of brand image.

Choose the Right Colors

Similarly, you need to make sure the colors you choose for your logo and other elements on your page will be consistent. Your brand’s colors will create an emotional response in your potential customers and remind them of your business when they see them elsewhere.

Usually, corporations stick to a particular color palette in all their marketing materials — just think about companies such as Coca-Cola, Apple, or Starbucks. However, if you want something more flexible and original, you can also try picking two or three colors to use in different variations.

Choose the Right Fonts

Now it’s time to think about fonts. The fonts you use will communicate certain things about your brand. For example, serif fonts are usually considered more elegant and formal, while sans-serif ones are modern, clean, and simple — so the choice here depends on what your product or service is.

However, there are some rules to follow. First, always opt for a font that’s easy to read. Second, only use one font per logo — don’t mix serifs with sans-serifs or script fonts with decorative ones. Third, remember that the logo is just part of your page’s content, so keep it consistent.

Finally, when considering both the color palette and fonts, remember about your audience — for example, some combinations might be more challenging to read for people with vision impairments. As such, always aim for as accessible a website as possible.

Don’t Neglect Visual Content

With more and more of us being exposed to visual content on a daily basis — through social media, TV, or just our own browsing behavior — it’s more important than ever to make sure your website looks good. It’s not enough to have a bunch of text — you also need visuals.

If you don’t have enough images on your site, it can be considered sloppy, which is definitely not what you want to communicate about your brand. If you think pictures are expensive to create, you can pick stock photos for free — as long as they fit the rest of the style on your page, nobody will pay attention to the source.

On the other hand, infographics are perfect for providing information in a clear and shareable way. You can use them to present statistics, list your company’s services, or make comparisons. Readers, social media users, and other bloggers can easily share any infographic on their channels and increase your audience.

Finally, videos are a great way to get people’s attention and help them learn more about your business. However, you need to ensure they are relevant and not too long (particularly if you plan to embed them on your page).

Add Social Media Buttons

In today’s world, social media is a must-have for every business, as it can help you promote your company’s content. Besides, it might also help build a community — a group of people who will be interested in your brand, share what you have to say, and, eventually, buy your products or services.

For this reason, you have to make sure your company blog integrates all the important social media buttons, including Facebook, Twitter, Pinterest, LinkedIn, etc. It will surely help your readers access different channels as well as share your content there.

Add and Manage the Comment Section

If you want your content to go viral and grab attention, you need to encourage your readers to comment on it. You can do this by making sure there is a well-designed comment section on your blog — those buttons will surely catch the eye of those who don’t know how to start a conversation.

Additionally, you should aim for a responsive customer support service. Make sure your website can handle a high volume of visitors and that your support agents will answer the questions as soon as possible. This way, you can boost your SEO and build a connection with your audience. Additionally, you will establish yourself as a trusted, accessible and authoritative figure in the field.

Final Take

Now that you know more about the visual elements essential to your company blog, it’s time to act. As visual content is more likely to draw people in, it is vital to focus on it while building your online presence. Remember to design a good logo, choose the right colors and fonts for your blog, and add the comment section.

If you want a practical solution for your needs, turn to the specialists who will provide you with the best solutions. It will certainly require some time, effort, and money on your part, but you will quickly see it’s all worth it!

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