UX Design: New Ways To Differentiate in 2022

Businesses need to find ways to redefine and improve themselves to stay ahead of the competition. While some use tools like Weave to engage more with their customers, others turn to different solutions, such as backup software or productivity apps. Lately, one of the hottest trends is UX design, which companies use to attract new customers and retain current ones.

However, UX design itself is not a group of practices set in stone. On the contrary, it is an ever-evolving solution that has already undergone multiple changes. Nowadays, some of the most significant UX design trends include dark themes, 3D elements, motion graphics, and interactive animations. Read on if you would like to learn more about them and how they can help you improve your business.

Interactive Experiences

If you want users to feel that your product truly belongs to them, then interactive animations are something that you should definitely think about using. While they usually uniquely demonstrate motion graphics, they are also perfect for highlighting certain elements on your site or app.

What makes interactive animations so appealing is the fact that they are both fun and functional at the same time. They are fun because they allow users to engage with your product differently by taking certain elements out of their ordinary context and giving users the chance to interact with them freely to discover new features or possibilities in your app or site.

Depending on the type of the website you run, your audience might hail primarily from a single region, or be scattered around the world. If it’s the latter, you should make sure that there is more than one version of language available, so that the experience won’t get diminished. You can read more about common mistakes in translation to ensure that the process goes as smoothly as possible.

On the other hand, interactive animations are also great in terms of functionality because they offer users a much more memorable experience when compared to simple static images or videos. That’s why interactive animations are often used in e-commerce sites to showcase products or explain how they work. As you can see, interactive animations are very versatile when it comes to use cases, making them so popular among users and businesses alike.

Dark Themes

Many of us see dark themes as a way of making things easier for the user since they create a more comfortable and less stressful environment.

The first thing that comes to mind when we talk about dark themes is Windows 10. Microsoft introduced a new default theme for its latest operating system some time ago, which is also the standard interface on some of its newer devices, such as Surface or Lenovo Yoga. What makes it so appealing is the fact that it uses more white space than the traditional Windows blue and gray color scheme.

However, this is just one of many reasons for the dark theme’s popularity. Recently, we’ve seen more and more sites and apps that introduce darker tones and colors into their design, and we believe that this trend will only continue to grow.

Motion Graphics

Motion graphics are an integral part of any presentation nowadays, but what makes them so important? While they look pretty great on their own, they are also highly effective for connecting with your audience and helping them understand your message better. Of course, there are several different types of motion graphics out there. 

Static ones will show off an image or text in a dynamic way by adding movement to it, while animated ones will actually show movement in an object or character. More advanced types include 3D animations and videos. Usually, any of these options will work great for you, depending on the topic of your presentation. Still, it’s worth pointing out that 3D animations are often used in e-commerce websites to show off products in action.

However, don’t forget about 2D animations, which are often used for simpler purposes like showing off text or images in an interesting way. Of course, you can always mix up different types to deliver the best possible experience for your audience.

3D Elements

For a long time, many business owners have been using 3D elements to make their websites more attractive and engaging for users. In fact, there are plenty of reasons why you should consider using them as well.

The first thing that most people notice about 3D elements is their visual appeal. We all know how cool it looks to see a product with a shadow or a highlight on it – this creates a sense of presence and realism that can be highly beneficial to your business.

3D elements are also useful because they allow you to present your product in a relevant way to each individual customer. The way you use them can give a different perspective on the product or service you sell, which can benefit both you and your customers.

For example, if you create a 3D product animation, you can showcase it in its best light while also helping users understand your product better. Another great example is if you use an interactive 3D model, you can take things one step further by allowing users to interact with your product or service through it.

Conclusion

As you can see, UX design is a very versatile field that constantly evolves and adapts to new technologies and trends. While there are many different UX design trends out there, we believe that these four will play a vital role in the years to come. Still, the most important thing to remember is that they are all based on one simple principle – making your product or service look great. However, apart from that, they will also improve the user experience for both new and returning users.

UX design is a valuable tool that can benefit any business, regardless of its size. That’s why we recommend you consider using it to improve your online marketing strategy and get more customers.

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